Confused.com Dogging Advert

Viewers are up in arms over a TV ad for Confused.com, which first aired last week, which shows the company’s mascot Brian the Robot interrupting a dogging couple parked in a car in a remote spot. As the robot taps on the window, a woman’s head suddenly pops up from below – and she looks shocked. Shocked as in being caught out, not shocked as in seeing a talking robot outside the car. The robot asks the couple who is our daddy and then stands around awkwardly for a while, perhaps hoping they will give him some man-on-woman-on-robot action, but the couple aren’t into it, so he wheels away.

confused-dogging

Sorry love, I was just tying my shoelace !!!

Many people have posted comments online to share their outrage at the ad’s sexually suggestive nature.

One Twitter user wrote: “Why have Confused.com made an advert where two people are clearly dogging?” while another added: “Why bring dogging or oral sex into an insurance advert?”

On YouTube, viewers have used the comments section to complain including a certain Tom Kirkland who wrote: “How did that make it on TV? We all know what it’s hinting towards.” Another guy with his tongue very much in his cheek suggested “I think the gentleman in the ad has recently been bitten by a snake. The lady is helping to remove the poison from the bite.”

The Advertising Standards Agency has confirmed it has received over twenty complaints about the advert, and are currently assessing the complaints. ASA spokesman Matt Wilson said: “The general nature of the complaints is that the ad is offensive and distasteful because it is suggestive of sexual activity, is degrading to women and inappropriate for children to see.”

A spokesman for Confused.com, meanwhile, believes there’s nothing sexual about the ad – with the firm’s marketing director, Joby Russell, a grown man, saying (with a straight face): “The woman is startled as she had been tying her shoelace and didn’t see Brian approach the car.”

Was she tying her shoelace or was she was giving her man pleasure – you decide. Here’s the advert ….

 

Footnote :- Confused.com introduced Brian the robot into its TV ads in May, replacing the animated character that used to sing a ditty to the YMCA tune, as part of a brand re-working by ad agency Publicis. This is not the first time Confused.com has received complaints against its ads. In July 2011, the ASA banned the company from making the misleading claim that it was “18 million strong and growing”.

 

Author Bio
Naomi

Naomi

I would like to consider myself a dogging veteran after being on the scene for a few years now. I have met some very interesting people and have had my eyes opened to some amazing experiences too.
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